For this, our very first survey, we questioned two thousand ‘Protein People’ from around the world – generating a sizeable database of consumer trends – which we then matched with qualitative interviews from individuals within the Protein Network to generate the final results.
Protein has been connecting ideas with audiences for the last 13 years, but it wasn’t until the Protein Ad Network launched in 2007 that we needed to know as much as we could about the 80 million people we now represent.
In addition to developing a suite of monitoring and reporting tools, we decided to launch an annual survey in the hope it would provide some useful insights into our audience; where they are, what they do and their thoughts about the world around them.
Before you get into the main body of insight, you will find details on our theory and methodology as well as a summary of our demographic. Finally, towards the rear is a full granular breakdown of the raw data for the number geeks out there.
