We’re surrounded by huge amounts of discourse on human versus artificial intelligence – on how brands and individuals can use AI to amplify creativity rather than replace it. From Pope Leo’s ecclesiastical essay to A24’s recent collaboration with Google DeepMind, the conversation keeps circling the same axis: intelligence, optimisation, enhancement.
But at Protein, we’ve been looking the other way. Not toward smarter systems, but toward what AI reveals about our own stupidity – and whether that word might deserve a second look. In an age obsessed with information, what happens to the value of not knowing? Of having fewer answers, and better questions? As John Waters once put it, “Sometimes, stupid and cute are enough.”
You can find the highlights and recording from our STUPID FORUM here.
Natalie Podaima
Amir Gamble
Nyx Joy
Protein
Protein
Protein
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