Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Archive
  • Contact
  • Contribute
Socials
Become a MEMBER from £7/month
Protein XYZ Protein XYZ
  • Home
  • Tags
Social Currency
Observations

Social Currency

Kyle Chayka Kyle Chayka April 15, 2015 4 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

Peer to peer payments are allowing money to flow between friends digitally

It seems money is undergoing a bit of a makeover at the moment with social networking features making their way into our bank accounts. What does this mean for our wallets?

The December 2014 marketing video for Apple Pay, an iPhone 6 tool that lets users pay at retail stores using their smartphones rather than cards or cash, featured a familiar narrative. A woman tries to pay for her coffee, but digs around in her bag for her wallet. The digging continues for a painfully long time before she finally comes up with the requisite currency. But! With Apple Pay, she has only to tap her phone to a cash-register terminal, and walk away with her latte. Such is the promise of mobile payments, the catch-all term for platforms that transfer money using portable technology.

The thinking goes that cash and credit cards are old technologies, ripe for disruption. They’re slow, inflexible and resolutely physical. But the problem with mobile wallets like Apple Pay, which try to make your bank account digital, is that they’re just not catching on as some thought they would. Gartner predicts that, by 2017, mobile payments worldwide will reach $721bn, but NFC systems like Apple Pay will make up only 5% of the total value.

This post is for TEAM MEMBERS only

Want full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS?

Become a MEMBER from £7/mo

Already have an account? Sign in




Keep Reading
Observations

The Big Tired

Mar 22, 2023 4 min read
Observations

Channelling The Slow

Jun 6, 2016 4 min read
Observations

Saving The Fashion Industry From Itself

Jun 3, 2016 7 min read
Observations

Millennials Are Hungry For Change

Jun 3, 2016 8 min read
Observations

Living the Stream

May 12, 2016 6 min read
Observations

Bit on the Side

May 11, 2016 6 min read

Want to know what's next in culture?

Protein AGENCY provides insight, foresight and strategy for global brands that's rooted in culture and the collective knowledge of SEED CLUB - our decentralised research community of 500+ global experts.

Get in touch
Protein XYZ Protein XYZ

A cultural operating system powered by a decentralised research community of 500 global experts.

  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Archive
  • Contact
  • Contribute

© 2026 Human First, Always Ltd. All Rights Reserved.
Feed

#731 | Duppies, Kisses & Slowness

Nov 6, 2026 5 min read
Paid Post SEEDS

The Age of Heat: Case Studies

Nov 5, 2026 5 min read
Paid Post SEEDS

Buy Now, Repair Later

Nov 3, 2026 5 min read
Paid Post SEEDS

Don’t Delete The Kisses

Oct 29, 2026 6 min read
Paid Post SEEDS

Astro-Agency

Oct 27, 2026 5 min read
Featured Post TEAM tier BRIEFINGS

The Age of Heat

Oct 22, 2026 5 min read
Paid Post SEEDS

Yuppie to Duppie

Oct 20, 2026 6 min read
Paid Post SEEDS

If Walls Could Talk

Oct 15, 2026 5 min read
LECTURES

What Can Artists Learn From Pro Wrestling?

Oct 13, 2026 7 min read
Featured Post Paid Post SEEDS

A State Of Thermocracy

Oct 9, 2026 7 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Archive
  • Contact
  • Contribute
Socials

#731 | Duppies, Kisses & Slowness

Nov 6, 2026 5 min read
Paid Post SEEDS

The Age of Heat: Case Studies

Nov 5, 2026 5 min read
Paid Post SEEDS

Buy Now, Repair Later

Nov 3, 2026 5 min read
Paid Post SEEDS

Don’t Delete The Kisses

Oct 29, 2026 6 min read
Paid Post SEEDS

Astro-Agency

Oct 27, 2026 5 min read
Featured Post TEAM tier BRIEFINGS

The Age of Heat

Oct 22, 2026 5 min read
Paid Post SEEDS

Yuppie to Duppie

Oct 20, 2026 6 min read
Paid Post SEEDS

If Walls Could Talk

Oct 15, 2026 5 min read
LECTURES

What Can Artists Learn From Pro Wrestling?

Oct 13, 2026 7 min read
Featured Post Paid Post SEEDS

A State Of Thermocracy

Oct 9, 2026 7 min read
Load More You've reached the end of the list
Become a MEMBER from £7/month