Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Become a MEMBER
Protein XYZ Protein XYZ
  • Home
  • Tags
The Big Tired
Observations

The Big Tired

Anna Lena Götzmann Anna Lena Götzmann March 22, 2023 4 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

Reflections on work hibernation, why are we so tired and how the hell do we wake up?

The Big Tired

There’s no beating around the bush, people’s relationship with work is in crisis. We’re tired of hustle and grind culture and some of us are even feeling physically exhausted from doing the bare minimum at work. As spring has officially sprung, I’m wondering, are we slowly coming out of hibernation or do we need more than a season change to get over 'The Big Tired’?

Complaints about work aren't anything new, but the discourse around them is changing and hard to escape these days. The buzzwords du jour ‘Quiet Quitting’ and ‘The Great Resignation’, are all over news articles and trending on social media. Bleak portrayals of the illusion that is the work/life balance are running themes in our favourite TV shows (I’m talking about Severance and The Bear). And recently in politics, New Zealand’s prime minister Jacinda Ardern stepped down stating she “no longer has enough in the tank to do the work justice. It's that simple."

This post is for MEMBERS onlyPAID tier

Become a MEMBER to enjoy full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS.

Become a MEMBER

Already have an account? Sign in

Want to go deeper?

Get a consultation session with a Protein AGENCY strategist who will help you to interpret what this SEED means for your brand or category:

Book a DEBRIEF
Protein XYZ Protein XYZ

A cultural intelligence platform powered by a decentralised research community of 400+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Seeds

The Pop-Up Problem

Apr 14, 2026 9 min read
Supplement

#725 | Memes, Backrooms & Aliens

Apr 10, 2026 3 min read
Forums

Do Memes Still Matter?

Apr 9, 2026 5 min read
Seeds

Craving Aliens

Apr 7, 2026 5 min read
Seeds

Fast, Furious, Frictionless

Apr 2, 2026 4 min read
Seeds

Inside SEED Club #4

Mar 31, 2026 10 min read
Seeds

Friction Meets Inconvenience

Mar 26, 2026 2 min read
Seeds

Wired, Tired, Desired

Mar 24, 2026 5 min read
Featured Post PAID tier Briefings

Friction-Forward

Mar 20, 2026 3 min read
For Members Seeds

What’s Next For Social?

Mar 17, 2026 7 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Book a Demo
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Seeds

The Pop-Up Problem

Apr 14, 2026 9 min read
Supplement

#725 | Memes, Backrooms & Aliens

Apr 10, 2026 3 min read
Forums

Do Memes Still Matter?

Apr 9, 2026 5 min read
Seeds

Craving Aliens

Apr 7, 2026 5 min read
Seeds

Fast, Furious, Frictionless

Apr 2, 2026 4 min read
Seeds

Inside SEED Club #4

Mar 31, 2026 10 min read
Seeds

Friction Meets Inconvenience

Mar 26, 2026 2 min read
Seeds

Wired, Tired, Desired

Mar 24, 2026 5 min read
Featured Post PAID tier Briefings

Friction-Forward

Mar 20, 2026 3 min read
For Members Seeds

What’s Next For Social?

Mar 17, 2026 7 min read
Load More You've reached the end of the list
Become a MEMBER