Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Contact
  • Contribute
Socials
Become a MEMBER from £7/month
Protein XYZ Protein XYZ
  • Home
  • Tags
Is it time we broke up with nostalgia?
Forums

Is it time we broke up with nostalgia?

Protein Protein July 17, 2024 1 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

Nostalgia, is everywhere. It's like an old flame that keeps popping up in our lives, seducing us with memories of better times. For years, we've seen trends from bygone eras trickle back into popular culture.

From music to tech to entertainment to design to food, the allure of recent history has seeped into all facets of our lives. Gen Z is even nostalgic for eras they never lived through, embracing trends from the 90s and 2000s with an insatiable hunger. But are we slowly self-cannibalising our past? Is nostalgia the enemy of the new? Is originality in decline? Is culture stuck?

We covered:

  • The macro forces giving rise to nostalgia
  • What pining for a bygone era means for culture
  • The problem with nostalgia
  • Nostalgia and brands — do's and don'ts
  • The role of archives and heritage

Click below to watch the recording:


This post is for MEMBERS only

Become a MEMBER to enjoy full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS.

Become a MEMBER from £7/mo

Already have an account? Sign in




Keep Reading
Featured Post Forums

Are You Stupid?

Jul 2, 2026 7 min read
Featured Post Forums

Do Memes Still Matter?

Apr 9, 2026 5 min read
Featured Post Forums

Have We Reached Peak Merch?

Dec 9, 2025 10 min read
Featured Post Forums

What Does Taste Mean in the Age of AI?

Sep 12, 2025 8 min read
Featured Post Forums

Has “Competitive Wellness” Gone Too Far?

May 22, 2025 16 min read
Forums

Is B Corp Worth It?

Mar 27, 2025 12 min read
Protein XYZ Protein XYZ

A cultural intelligence platform powered by a decentralised research community of 450+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Paid Post Seeds

Hot World Bummer

Jul 9, 2026 4 min read
Paid Post Seeds

Surveillance Chic

Jul 7, 2026 5 min read
Supplement

#728 | Weird Girls, Artist Corporations & Background Brands

Jul 3, 2026 3 min read
Featured Post TEAM tier Forums

Are You Stupid?

Jul 2, 2026 7 min read
Paid Post Seeds

Background Brands

Jun 29, 2026 4 min read
Paid Post Seeds

Hardware With Character

Jun 26, 2026 6 min read
Seeds

Stupid FORUM

Jun 24, 2026 3 min read
Paid Post Seeds

The New Weird Girl

Jun 18, 2026 7 min read
Seeds

Artist Corporations

Jun 16, 2026 10 min read
Paid Post Seeds

Pencil Against The Machine

Jun 11, 2026 5 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Contact
  • Contribute
Socials
Paid Post Seeds

Hot World Bummer

Jul 9, 2026 4 min read
Paid Post Seeds

Surveillance Chic

Jul 7, 2026 5 min read
Supplement

#728 | Weird Girls, Artist Corporations & Background Brands

Jul 3, 2026 3 min read
Featured Post TEAM tier Forums

Are You Stupid?

Jul 2, 2026 7 min read
Paid Post Seeds

Background Brands

Jun 29, 2026 4 min read
Paid Post Seeds

Hardware With Character

Jun 26, 2026 6 min read
Seeds

Stupid FORUM

Jun 24, 2026 3 min read
Paid Post Seeds

The New Weird Girl

Jun 18, 2026 7 min read
Seeds

Artist Corporations

Jun 16, 2026 10 min read
Paid Post Seeds

Pencil Against The Machine

Jun 11, 2026 5 min read
Load More You've reached the end of the list
Become a MEMBER from £7/month