Price

$9,000 / €8,000 / £7,000 per year

Additional MEMBERSHIPS are priced at $2,500 / €2,250 / £2,000 per year. Minimum one year commitment. We offer registered charities, non-profits and foundations a 50% discount. Protein AGENCY clients, speak to your account manager about access. P.S. If you need a hand convincing your boss, click here 😉

Recent Releases

Chaos <> Control: How Brands Navigate Cultural Tension

Our Autumn BRAND BRIEFING explores why some brands are thriving on disorder while others are doubling down on discipline – and what that tension means for the future.

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What Does Taste Mean in the Age of AI?

Watch the recording or read the highlights from our recent FORUM on taste vs. AI – and what it means for brands.

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Protein’s DIRTY WORDS #5: NOSTALGIA Report is Out!

Our latest report explores standout product design, campaigns, and cultural strategies that use nostalgia to powerfully engage audiences today.

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Looking for something bespoke?

Our AGENCY team can develop custom versions of our SEEDS, SUPPLEMENTS, REPORTS and BRIEFINGS to fit your market, sector or audience (some examples below). If you have a project that you'd like to discuss, please get in touch.

About

We've been decoding culture since 1997 and believe in the power of decentralised research to ensure our foresights (what's coming) and insights (what's already here) are both valuable and actionable, but are also representative and unbiased. Our global community of 350+ obsessively curious and culturally connected humans sow the SEEDS — feeding our collective intelligence in the hope of enabling a better future.