How much technology have you thrown away in your life? Let’s be honest here, you’ve probably chucked at least one smartphone or laptop away for an upgrade, or at least left a shell lying to dust under the bed. Manufacturers wanted consumers to buy their latest product, and there’s been strong demand for new features and upgrades resulting in a win-win market driven by cheap, disposable goods.

Today, however, consumers are far more aware of environmental issues. In our recent survey we found that 94% want products that last for decades not years. Partly it’s down to greater awareness. Various media outlets are voicing concerns about environmental issues and educating consumers on the damage electronic products like these – as well as a great number of others – do to the ecosystem.

But it’s also because today’s 18-35 year olds are experiencing product overload. They’re tired of wardrobes full of clothes they never wear and gadgets they don’t need. Put simply, they want less, but of a much higher quality.