It starts with a glimmer. We’re coming to the end of the quarterly review. The dregs of our coffees are lukewarm. The air is stuffy, and my chair creaks beneath me as I shift to stave off the numbness creeping down my left thigh.

Then she mentions completion – and the strawberry moon. There’s a pause. A look. A delicate moment where we’re both trying to work out if the other is that way inclined. Then comes the gentle reconnaissance. I tell her I watched the strawberry moon rise on the beach after a sauna and a sea swim. Before we know it, we’re swapping tips on charging our crystals and wondering how this full moon is affecting the wider team’s productivity. Suddenly, I really like this woman. 

Increasingly my work conversations are taking unexpected spiritual turns like this. So I started to question if there were more businesses out there openly using spiritual practices to guide everyday decision-making? The answer, it turns out, is yes.

The Secret’s Out 

Last year, the McKinsey Health Institute conducted a global survey on spiritual health – and now openly recognises it as a pillar of workplace wellbeing. That’s McKinsey. Talking about spirituality. 

Perhaps it’s our search for depth and meaning at work that is driving many individuals and organisations to integrate spiritual practices into the workday. While mindfulness and meditation have become commonplace, many organisations are venturing even deeper – and sharing about it openly. 

Closer to home, when I talk to the team at Protein about spirituality it's like talking about the weather. They make it seem completely normal to have a dedicated CDO (Chief Divination Officer) role within the organisation – as, perhaps, it should be within all businesses. They use Tarot spreads to kick-off client workshops and uncover hidden dynamics. Guided visualisations to help teams access insights they’d never reach through traditional brainstorming. Meditative spaces to create room for genuine creativity, not just performative idea-generation. And birth charts to align personalities in ways Myers-Briggs doesn't come close.

Abb-d Taiyo, SEED CLUB member and founder of design and impact agency Driftime Media, told me how an annual psychedelic trip acts as a reset for his business. Throughout the rest of the year, spiritual practices are embedded in the rhythm of the week. Every Wednesday, the team comes together for 30 minutes to just be. No small talk. No shop talk. Just meditation. The space is sacred – not just physically, but in Driftime’s digital workspace too. 

Driftime’s digital wellness space.

Why Traditional Strategy Is Failing

As the lines between humans and machines blur, one thing remains true: businesses are living systems. A purely rational approach limits our capacity to help organisations grow and thrive.