Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Contact
  • Contribute
Socials
Become a MEMBER from £7/month
Protein XYZ Protein XYZ
  • Home
  • Tags
Design for Obesity
Observations

Design for Obesity

Sarah Pearson Sarah Pearson February 16, 2015 2 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

We invited five designers from around the world to to come up with a product that tackles a burning modern dilemma: how do you solve a problem like obesity?

Much of the West is suffering an obesity epidemic. In the UK, an NHS study published in 2013 reported that only one-third of 18-25-year-olds have a healthy body weight, while one-quarter of the population is clinically obese. The reasons for this are as plentiful as the portion sizes, and, despite various initiatives, the number of dangerously overweight people continues to rise. Here are five design solutions from some of Protein’s favourite creative minds.

Vera Wiedermann

Designer Vienna

Vera Wiedermann founded her own design studio in Vienna in 2010, having studied industrial design at the city’s University for Applied Arts. She also founded MOA Eating Products, a project that explores her culinary passions and features installations, restaurants, workshops and tableware.

Daniele Bortotto

Product designer, Italy

Italian-born Daniele Bortotto’s talent was recognised when his master’s thesis at the Lausanne School of Design was selected as one of the main themes of Camper’s Smell of Design summer workshop in 2012. Bortotto was also among 10 designers selected for the Design Parade exhibition at Villa Noailles in France last summer.

This post is for TEAM MEMBERS only

Want full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS?

Become a MEMBER from £7/mo

Already have an account? Sign in




Keep Reading
Observations

The Big Tired

Mar 22, 2023 4 min read
Observations

Channelling The Slow

Jun 6, 2016 4 min read
Observations

Saving The Fashion Industry From Itself

Jun 3, 2016 7 min read
Observations

Millennials Are Hungry For Change

Jun 3, 2016 8 min read
Observations

Living the Stream

May 12, 2016 6 min read
Observations

Bit on the Side

May 11, 2016 6 min read

Want to know what's next in culture?

Protein AGENCY provides insight, foresight and strategy for global brands that's rooted in culture and the collective knowledge of SEED CLUB - our decentralised research community of 450+ global experts.

Get in touch
Protein XYZ Protein XYZ

A cultural intelligence platform powered by a decentralised research community of 450+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Paid Post Seeds

AI, Book Burning & The Mandela Effect

Sep 17, 2026 5 min read
Paid Post Seeds

Hyperlocal Rap

Sep 15, 2026 5 min read
Paid Post Seeds

Touching Glass

Sep 10, 2026 7 min read
Paid Post Seeds

Night Mode

Sep 8, 2026 6 min read
Supplement

#729 | Aesthetic Stagnation, Pleasure Recession & Vulture Culture

Sep 4, 2026 5 min read
Lectures

Why Are There No New Aesthetics?

Sep 1, 2026 5 min read
Paid Post Seeds

Linguistic Homogenisation ≠ Kinda Chic

Aug 27, 2026 5 min read
Paid Post Seeds

Re: Fwd Thinking

Aug 25, 2026 6 min read
Seeds

Sounds Of The Season

Aug 20, 2026 9 min read
Paid Post Seeds

Aesthetic Stagnation

Aug 18, 2026 7 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Contact
  • Contribute
Socials
Paid Post Seeds

AI, Book Burning & The Mandela Effect

Sep 17, 2026 5 min read
Paid Post Seeds

Hyperlocal Rap

Sep 15, 2026 5 min read
Paid Post Seeds

Touching Glass

Sep 10, 2026 7 min read
Paid Post Seeds

Night Mode

Sep 8, 2026 6 min read
Supplement

#729 | Aesthetic Stagnation, Pleasure Recession & Vulture Culture

Sep 4, 2026 5 min read
Lectures

Why Are There No New Aesthetics?

Sep 1, 2026 5 min read
Paid Post Seeds

Linguistic Homogenisation ≠ Kinda Chic

Aug 27, 2026 5 min read
Paid Post Seeds

Re: Fwd Thinking

Aug 25, 2026 6 min read
Seeds

Sounds Of The Season

Aug 20, 2026 9 min read
Paid Post Seeds

Aesthetic Stagnation

Aug 18, 2026 7 min read
Load More You've reached the end of the list
Become a MEMBER from £7/month