BSkyB has assembled a war chest worth more than √Ǭ£20 million to fund a raft of new internet projects including acquiring strategic stakes in several e-commerce companies.The company is set to make its first major investment by acquiring a 5% share of online toy retailer, Toyzone.co.uk, in a deal underst-ood to be worth around √Ǭ£2 million. Under the terms of the agreement, due to be announced next week, Toyzone will sponsor Sky’s latest children’s TV commission, Pokemon, which airs on Sky 1 at 8.00am and 4.30pm every day. Toyzone will also be cross-promoted across all Sky’s internet activity, with links to Sky sites appearing on the Toyzone site.The deal is the first in a series of outside investments for BSkyB and is being spearheaded by its recently appointed internet supre-mo John Swingewood who the company poached from BT last month. Further strategic stakes are also understood to be in the pipeline in order to provide the company with a stronger foothold in the lucrative e-commerce market. Entertainment, movies and sports have been identified as areas for investment. Swingewood’s brief is to beef up Sky’s internet presence and make its new media department a business in its own right.(c) MediaWeek