Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Become a MEMBER
Protein XYZ Protein XYZ
  • Home
  • Tags
Broken Records
Music

Broken Records

Joe Iley Joe Iley April 14, 2016 6 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

Has the digital revolution deemed music's most iconic format redundant?

On June 21st 1948 Colombia Records introduced microgroove plastic to the world. It allowed their engineers to achieve the level of detail and dexterity required to fit over 20 minutes of music on a single side of a 12inch vinyl, enough space for between six and twenty tracks. It was in this format that physical music was introduced to the world.

Despite the technological advances that came in the following decades, cassettes in the 60s, CDs in the '80s, this was the format – a collection of songs connected by a creative thread – that endured in an industry that thrived on innovation. It wasn’t until the introduction of mp3s and the digital music revolution in the early '00’s that the cracks started to appear.

Cast your mind back, if you can recall such a time, to when music was a physical product. You could hold it in your hands. Getting it required a trip to the shops, or, in its twilight years, navigating the newfound waters of online shopping. It took up space on your shelf.

To own a record, the cover of which visitors could see, was a statement about your identity. It implied certain tastes, a certain lifestyle and placed you within a particular tribe. Because of the amount of effort and money it took to own music, it had to mean more than simply what it sounded like. There’s a reason “So what music do you like?” crops up so early at first meetings.

For as long as youth culture has existed, the music you listen to is an integral part of the kind of person you are

This post is for MEMBERS onlyPAID tier

Become a MEMBER to enjoy full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS.

Become a MEMBER

Already have an account? Sign in

Want to go deeper?

Get a consultation session with a Protein AGENCY strategist who will help you to interpret what this SEED means for your brand or category:

Book a DEBRIEF
Protein XYZ Protein XYZ

A cultural intelligence platform powered by a decentralised research community of 400+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Seeds

'We’ve oversaturated memes'

Apr 28, 2026 8 min read
Seeds

North African Football, Decoded

Apr 23, 2026 5 min read
Seeds

The Year Joy Broke Through

Apr 21, 2026 4 min read
Seeds

What’s Next For Memes

Apr 16, 2026 3 min read
Seeds

The Pop-Up Problem

Apr 14, 2026 9 min read
Supplement

#725 | Memes, Backrooms & Aliens

Apr 10, 2026 3 min read
Forums

Do Memes Still Matter?

Apr 9, 2026 5 min read
Seeds

Craving Aliens

Apr 7, 2026 5 min read
Seeds

Fast, Furious, Frictionless

Apr 2, 2026 4 min read
Seeds

Inside SEED Club #4

Mar 31, 2026 10 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Book a Demo
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Seeds

'We’ve oversaturated memes'

Apr 28, 2026 8 min read
Seeds

North African Football, Decoded

Apr 23, 2026 5 min read
Seeds

The Year Joy Broke Through

Apr 21, 2026 4 min read
Seeds

What’s Next For Memes

Apr 16, 2026 3 min read
Seeds

The Pop-Up Problem

Apr 14, 2026 9 min read
Supplement

#725 | Memes, Backrooms & Aliens

Apr 10, 2026 3 min read
Forums

Do Memes Still Matter?

Apr 9, 2026 5 min read
Seeds

Craving Aliens

Apr 7, 2026 5 min read
Seeds

Fast, Furious, Frictionless

Apr 2, 2026 4 min read
Seeds

Inside SEED Club #4

Mar 31, 2026 10 min read
Load More You've reached the end of the list
Become a MEMBER