Get Inspired

• SEEDS - Weekly short form signals of relevant topics including insights for brands (100+ per year)
• SUPPLEMENTS - Monthly newsletters delivered to your inbox bringing you up to date on all things Protein (12 per year)
• FORUMS - Facilitated, expert panel discussions on todays most contentious topics + full access to recordings and analysis (4 per year)
• REPORTS - Deep dives into the macros themes, attitudes and behaviours that are defining the now and the next (1+ per year)
• BRIEFINGS - Our flagship event with contextual analysis of the last 6 months of SEEDS with brand case studies and actionable insights (2+ per year)

Go Deeper

• DEBRIEFS - Consultation session with a Protein AGENCY strategist who will walk you through a SEED, FORUM or REPORT to help you interpret what it means for your brand or category (1 per quarter)
• QUESTION CREDITS - Ask SEED CLUB your most pressing questions. Whether you’re validating a hunch, exploring a trend, or testing a hypothesis you'll receive a tailored written response within one week (1 per quarter)

Price

$9,000 / €8,000 / £7,000 per year

• Additional MEMBERSHIPS are priced at $2,500 / €2,250 / £2,000 per year. Minimum one year commitment. We offer registered charities, non-profits and foundations a 50% discount. Protein AGENCY clients, speak to your account manager about access. P.S. If you need a hand convincing your boss, click here 😉

Recent Releases

Chaos <> Control: How Brands Navigate Cultural Tension

Our Autumn BRAND BRIEFING explores why some brands are thriving on disorder while others are doubling down on discipline – and what that tension means for the future.

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What Does Taste Mean in the Age of AI?

Watch the recording or read the highlights from our recent FORUM on taste vs. AI – and what it means for brands.

Protein®Protein

Protein’s DIRTY WORDS #5: NOSTALGIA Report is Out!

Our latest report explores standout product design, campaigns, and cultural strategies that use nostalgia to powerfully engage audiences today.

Protein®Protein

Need More?

If you're looking for something more personalised to your market, sector or audience, we can create bespoke versions or workshops of our SUPPLEMENTS, REPORTS and BRIEFINGS, so if this is something you would like to discuss, please get in touch:

About

We've been decoding culture since 1997 and believe in the power of decentralised research to ensure our foresights (what's coming) and insights (what's already here) are both valuable and actionable, but are also representative and unbiased. Our global community of 350+ obsessively curious and culturally connected humans sow the SEEDS — feeding our collective intelligence in the hope of enabling a better future.