Stay ahead of culture. Stay relevant to the people who matter.

XYZ is a cultural intelligence membership for brand teams — delivering the signals, analysis and expert perspective you need to make better decisions, faster.

WHO'S IT FOR

XYZ is built for the strategists, insight leads and marketing directors at global consumer brands who know that cultural relevance isn't accidental — it's the result of being better informed than everyone else in the room. If your job is to understand where culture is going and translate that into brand decisions, XYZ was made for you.

WHAT YOU GET

• Seeds — Weekly cultural signals

100+ short-form dispatches per year. The early indicators — behaviours, moments, movements — that tell you what's shifting before it reaches the mainstream.

• Supplements — Monthly newsletter

12 per year. A curated digest bringing together the most relevant Seeds, trends and Protein perspectives from the past month. Useful, scannable, always worth your time.

• Forums — Expert panel discussions

4 per year. Live, facilitated conversations on the most contested cultural questions facing brands today — plus full recordings and written analysis if you can't make it live.

• Reports — Deep-dive research

1 per year. A thorough examination of the macro themes, attitudes and behaviours defining right now and what comes next. The kind of work you'd commission yourself — already done.

• Briefings — Bi-annual brand analysis

2 per year. Our flagship event: six months of Seeds contextualised, with brand case studies and clear implications for your category. Insight you can take straight into a brief.

• Debriefs — 1:1 strategy sessions

1 per quarter. A private consultation with a Protein Agency strategist to unpack what a specific Seed, Forum or Report means for your brand. The intelligence, interpreted for you.

• Questions — On-demand research

1 per quarter. Put your most pressing question to the SEED CLUB community — testing a hypothesis, validating a direction, exploring a white space. A tailored written response within one week.

• Journal — Annual print publication

1 per year. 100 pages of newly commissioned writing, signals, strange internet moods and half-formed futures. The kind of thing you keep on your desk rather than your desktop.

• Magazines — Independent press curation

1 per month. Our friends at Stack Magazines select and send you the best independent magazine from around the world. A physical reminder that culture still happens off-screen.

One membership. Everything your brand needs to stay relevant.

XYZ membership is available as a fixed annual subscription — giving your team unlimited access to Seeds, Supplements, Forums, Reports, Briefings, Debriefs, Questions, the Journal and monthly magazine curation. Price per annum.

To find out more about pricing and what membership looks like for your team, click below book a 30-minute demo with us or if you have a question, get in touch: