Adidas is re-launching Adicolor, a project similar to the successful Nike ID, where customers can customise their footwear.

First launched in 1984, the ADICOLOR project was the earliest customization program of its kind. Buyers were given a pair of all white Adidas and a set of weatherproof, quick drying markers, which allowed the wearers to create their own original look on their new kicks. [Freshness]