We live in a state of constant unrest - stuck in an endless cycle of fake news and toxic politicians. Society has never seemed more divided about the fundamentals for a sustainable future, yet we remain cautiously optimistic. As a result, we’re seeing a more mindful consumer emerge. Driven by mood, people are making more conscious decisions - looking for emotionally intelligent alternatives to their fast-paced lifestyles. Welcome to the New Normal. A sign of the times, it lays out the drivers that have given rise to these new behaviours as well as the brands and businesses that are embracing this change. Please join us on 29th October at Protein Studios for the launch of our New Normal report. If you're not a member and would like to come, you can sign-up here ...

Stories of Growth

Stories of Growth is our new series of conversations with modern day business leaders who share their stories of growth and the lessons they’ve learned along the way. Listen now on all your favourite platforms.

Upcoming events


Goodhood Yard Sale

The world-famous Goodhood Yard Sale is back at Protein Studios. For three days only you can get up to 70% off some of their favourite men’s, women’s and Lifestore brands. Often imitated, but never bettered - this is one Yard Sale you don't want to miss.


Hummel: The Bedroom Archive

The revered Danish sportswear brand announce the arrival of The Bedroom Archive: an immersive time capsule experience. Guests are invited to step back in time, whilst immersing themselves in the 1970's, 1980's and 1990's.


The Church of Reggaeton at Night Embassy

Peripheral Intuitions is bringing bass-heavy, shake-it-like-you-mean-it rhythms of reggaeton, trap, and more to NIGHT EMBASSY to mark the start of their residency at the NIGHT EMBASSY. Join them on 4 October for The Church of Reggaeton with Panchita Peligro, Sonora Mulata, Slim Soledad, and more.


Ellesse x ASOS

To launch the new AW19 Ellesse x ASOS collection, there will be a creative and immersive customisation event at Protein Studios.


Melissa presents: Sirius Nostalgia

Melissa invites you to the launch of ‘Sirius Nostalgia' a collection of some of Danika Magdelena's favourite photography work from the last five years at the Melissa Galeria in Covent Garden. Come-by for an evening of drinks and a DJ set by Bwayla Newton.


The Retro Playground

Halseyy Parkk presents The Retro Playground, an interactive retail experience that puts you in a vintage wonderland, inspired by the influence of Skateboarding in Streetwear fashion. Come hang out and shop rare vintage pieces from Halseyy Parkk's Brooklyn showroom, featuring legacy brands like Nike, Tommy Hilfiger, Starter Official, Guess and much much more. Get 10% off the ticket if you RVSP.


Members Meet-up (London)

Thought it would be a nice idea to start a semi-regular get together to put some faces to names and also share some of our upcoming plans for Protein. Please RSVP, so we can make sure we have enough drinks and snacks!


Trope City Edition

Meet the photographers and publishers of Trope as they exhibit the work of 14 new and emerging photographers from around the world. Featured prints will be on display from Trope City Edition: London and from three London-based photographers in the Emerging Photographers Series – Lucy Hamidzadeh: Unfinished Stories, Ope Odueyungbo: Parallel Lines, and Ron Timehin: London Fog.


CRIB presents Girls 2.0

CRIB presents Girls 2.0: a celebration of women in the creative industry. 10 films, 40 amazing ladies and now a one night only exhibition full of conversation, performance and artwork.


An introduction to Rules of Growth

Rules of Growth is a simple framework to help any brand or business stay relevant and grow, regardless of company size, stage or sector. Presented by William Rowe, this evening introduction provides useful business tips, relevant brand case studies and personal anecdotes from running Protein.


New Normal Launch

The New Normal is a sign of the times. Our latest report lays out the drivers that have given rise to new consumer behaviours as well as the brands and businesses that are embracing this change.

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This month we take a look at the world of cannabis and CBD:

  1. Is CBD a scam?
  2. What I wouldn't do for a good night's sleep
  3. Would you drink marijuana beer?
  4. What the UAW + GM strikes are really about
  5. Cannabis tampons are fighting period pain
  6. How to market legal cannabis
  7. The rise of alt-drinks in a sober curious world