The students' challenge was to design a world car, for 2015, that visually identifies its cultural origins, has market appeal and could be sold in at least five countries on three continents, in volumes of at least 100,000 per year.
"Big on Design" is the slogan of the 2005 Canadian International AutoShow, and it proved to be a big event for a French design student studying in Montreal who walked away with a cheque for $10,000 (U.S.). ... The students' challenge was to design a world car, for 2015, that visually identifies its cultural origins, has market appeal and could be sold in at least five countries on three continents, in volumes of at least 100,000 per year. As an additional constraint, the car's cost was not to be more than the average price of autos offered for sale in the student's country of study. For the first time in the competition's history, a Canadian student received the top prize when the winners were announced Thursday. Christophe Charbault, from l'École de design at l'Université de Montréal, was presented with a cheque for $10,000 (U.S.) by competition judge Robert Cumberford, for his design Virtuoo. Judge Ken Gross called Charbault's design "futuristic, attractive, practical and affordable ... a clever melding of present and future technology." read full Toronto Star Article see more pictures and other entries at CarDesign news
