Brands, take note – in a ChatGPT world, the occasional mistake is a refreshing reminder that real writing can be perfectly imperfect.
In her 2024 song Slim Pickins, Sabrina Carpenter sighs over her lover’s literary shortcomings: “This boy doesn’t even know the difference between there, their, and they are.” Her dry delivery says it all – she’s tired of dating guys who don’t know basic grammar.
It looks like she was on to something. According to a new study from MIT’s Media Lab, we should all be worried about losing our linguistic edge – thanks to AI.
Researchers split participants into three groups and asked each to write SAT-style essays. One group used ChatGPT. Another used Google. The third relied on nothing but their own brains. The ChatGPT users “consistently underperformed at neural, linguistic and behavioural levels.” Meanwhile, the “brain-only” group demonstrated the highest neural connectivity. They were also more engaged, more curious and felt more satisfied with what they’d written.
