Japanese advertisement company employees wear 'TV helmets' to display commercials, as they walk through a street in downtown Tokyo, July 9, 2003. Japanese brewing company Suntory launched the helmet TV project to promote their products. Only in Tokyo... via yahoo

Japanese advertisement company employees wear 'TV helmets' to display commercials, as they walk through a street in downtown Tokyo, July 9, 2003. Japanese brewing company Suntory launched the helmet TV project to promote their products. REUTERS/Toshiyuki Aizawa
Japanese advertisement company employees wearing 'TV helmets', displaying commercials, through downtown Tokyo, July 9, 2003. Japanese brewing company Suntory launched the helmet TV project to promote their products. REUTERS/Toshiyuki Aizawa
Japanese men watch commercials on 'TV helmets', worn by advertisement company employees in downtown Tokyo, July 9, 2003. Japanese brewing company Suntory launched the helmet TV project to promote their products. REUTERS/Toshiyuki Aizawa

REUTERS/Toshiyuki Aizawa