Vogue is preparing to launch a Chinese edition. Zhao Feifei reports on the magazine that "waits until the market and its consumers have reached at a certain level of development" before it moves in. Under the bright neon lights of major newsstands along the busy thoroughfares of Shanghai, glossy fashion and lifestyle magazines - such as Elle, Cosmopolitan, Rayli - are all vying for space and the attention of passers-by. Come September, another heavyweight newcomer will join this cover-to-cover competition - the Chinese version of top-notch fashion magazine Vogue, launched by Conde Nast International Ltd and China Pictorial Publishing House. And for its premiere issue, Vogue plans to print and sell 300,000 copies around the country. (XINHUA, CHINA via Agenda Inc.)