Mr Branson has obviously has good faith in the future of the net with the recent news of his chain of Virgin Megastores are to set-up Internet music kiosks for people to download and burn off their favourite tracks. We covered this story a while back when Sony announced their in store systems, but we were a little skeptical about the projected effectiveness of them.So, it now looks like Sony has managed to enticed someone into their lair to loose their downloading Virginity. The new Virgin system was launched at the official opening of its newest Megastore, in Columbus, Ohio, on July 16. Customers can select individual tracks from a number of online-only content  providers, including Liquid Audio’s Liquid Music Network, CDuctive, AMP3.com, Amplified.com, songs.com, Riffage.com, Mjuice, a   service of Audio Explosion, and Noisebox.  After previewing and selecting individual tracks on a touch-screen kiosk, customers can press the music as a custom CD via a broadband network and digital delivery system supplied by RedDotNet Inc.“I think you’re looking at a 10- to 15-year horizon,” said Russ Pillar, president and CEO of the Virgin Entertainment Group when quizzed about how soon he thought digital downloads would be common addition to music retailers at the recent Plug.In conference in New York.“The ability for any retailer or entity to move product guarantees that no artist or publisher can ignore them,” added David Gould, chairman and CEO of online music marketer Custom Revolutions to general boo’s and hisses. Bring the Noise.