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Youth Collectives and the Nurture Economy
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Youth Collectives and the Nurture Economy

Shang Salah Shang Salah February 27, 2025 5 min read
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On the need for escapism, community building and spaces to challenge the status quo — together.

Youth Collectives and the Nurture Economy
ROOD Collective

In my final year of university, I felt unfulfilled. No coursework, internships or independent projects satisfied my creative needs. Inspired by art movements, I joined three friends to start a collective: ROOD.

In March 2023, we began by combining our different disciplines, which rarely intersected in a traditional academic setting. We came from filmmaking and design backgrounds but decided to actively seek fine artists, musicians, fashion designers and anyone from a field unknown to us for projects that bend between all disciplines. 

ROOD Collective

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