In my final year of university, I felt unfulfilled. No coursework, internships or independent projects satisfied my creative needs. Inspired by art movements, I joined three friends to start a collective: ROOD.
In March 2023, we began by combining our different disciplines, which rarely intersected in a traditional academic setting. We came from filmmaking and design backgrounds but decided to actively seek fine artists, musicians, fashion designers and anyone from a field unknown to us for projects that bend between all disciplines.