Skip to Navigation Skip to Posts Skip to Content
Protein® Protein®
  • Home
  • Join
  • Sign in
  • Contribute
  • About
  • Contact
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Studios
  • Agency
  • Store
Socials
Become a MEMBER
Protein® Protein®
  • Home
  • Tags
DIRTY WORDS #5: NOSTALGIA
Reports

DIRTY WORDS #5: NOSTALGIA

Protein Protein July 24, 2025 1 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email
DIRTY WORDS #5: NOSTALGIA

Nostalgia. It’s everywhere. You’ve seen it in your feed, on your plate, and in your shopping cart. From Y2K revivalism to lo-fi ’90s aesthetics, brands are tapping the past to shape the future. Some do it with real intention, crafting emotionally resonant identities built on cultural memory. Others just slap on a vintage filter and call it a day.

Our latest DIRTY WORD unpacks the best-in-class examples of product design, campaign storytelling and cultural strategy that meaningfully engage with the past, and reveal the psychological mechanisms that make nostalgia such a powerful tool for brands today.

We also reveal our proprietary framework – Re:Brand Loop – which outlines 10 actionable strategies for brands to harness nostalgia effectively, without getting stuck in the past:

The Re:Brand Loop can be used as a strategic tool to holistically map a brand’s nostalgic sensibilities, so if you're curious to know where your brand currently sits, please get in touch.

MEMBERS can download the full report and watch the recording of the launch BRIEFING below:

This post is for MEMBERS only

Become a MEMBER to enjoy full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS.

Become a MEMBER

Already have an account? Sign in

Protein® Protein®
  • Home
  • Join
  • Sign in
  • Contribute
  • About
  • Contact
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Studios
  • Agency
  • Store

© 2025 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Seeds

Youth Culture Matters

Oct 16, 2025 6 min read
Seeds

New Love Languages

Oct 14, 2025 6 min read
Paid Post Seeds

Abundance, Everywhere

Oct 8, 2025 5 min read
Paid Post Seeds

Mystery Matters

Oct 7, 2025 5 min read
Supplement

#721 | Zines, Love & Chaos

Oct 3, 2025 2 min read
Featured Post Paid Post Briefings

Chaos <-> Control

Oct 2, 2025 2 min read
Paid Post Seeds

Messy, Human, Substack

Sep 30, 2025 3 min read
Seeds

Inside SEED Club #3

Sep 25, 2025 7 min read
Paid Post Seeds

Semi Permanent

Sep 23, 2025 5 min read
Seeds

Inside SEED Club #2

Sep 18, 2025 8 min read
Load More You've reached the end of the list
  • Home
  • Join
  • Sign in
  • Contribute
  • About
  • Contact
  • Seeds
  • Supplement
  • Forums
  • Home
  • Join
  • Sign in
  • Contribute
  • About
  • Contact
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Studios
  • Agency
  • Store
Socials
Seeds

Youth Culture Matters

Oct 16, 2025 6 min read
Seeds

New Love Languages

Oct 14, 2025 6 min read
Paid Post Seeds

Abundance, Everywhere

Oct 8, 2025 5 min read
Paid Post Seeds

Mystery Matters

Oct 7, 2025 5 min read
Supplement

#721 | Zines, Love & Chaos

Oct 3, 2025 2 min read
Featured Post Paid Post Briefings

Chaos <-> Control

Oct 2, 2025 2 min read
Paid Post Seeds

Messy, Human, Substack

Sep 30, 2025 3 min read
Seeds

Inside SEED Club #3

Sep 25, 2025 7 min read
Paid Post Seeds

Semi Permanent

Sep 23, 2025 5 min read
Seeds

Inside SEED Club #2

Sep 18, 2025 8 min read
Load More You've reached the end of the list
Become a MEMBER