Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Become a MEMBER
Protein XYZ Protein XYZ
  • Home
  • Tags
The New Travellers
Observations

The New Travellers

Shepherd Laughlin Shepherd Laughlin October 20, 2015 6 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

How millennials are disrupting travel

The New Travellers
Illustrations by Damien Florébert Cuypers

There was a time when travel either involved a lengthy excursion to a far-off place or an inclusive package holiday closer to home. It was a time to get away from the office, recharge the batteries and, if you were lucky, to leave the kids at home.

But travel isn’t so simple now, largely thanks to a new type of traveller: the millennial. Born between the early eighties and the late nineties, millennials now comprise the biggest generational group of travellers in the world. According to an estimate by the United Nations World Tourism Organisation (UNWTO), in 2012 the youth travel market amounted to $182bn – larger than the GDP of New Zealand – and it’s set to rise.

The UNWTO expects youth tourism trips to increase from around 200m per year at present to 300m by 2020. Within five to 10 years, according to the Boston Consulting Group, millennials will dominate the travel market as they reach their peak years for spending, earning and travelling. In 2013, millennials took 35% of all business flights, and by 2025 the figure will rise to 54%. They will account for the largest segment of the market for years after that.

This post is for MEMBERS onlyPAID tier

Become a MEMBER to enjoy full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS.

Become a MEMBER

Already have an account? Sign in

Want to go deeper?

Get a consultation session with a Protein AGENCY strategist who will help you to interpret what this SEED means for your brand or category:

Book a DEBRIEF
Protein XYZ Protein XYZ

A cultural intelligence platform powered by a decentralised research community of 400+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Seeds

North African Football, Decoded

Apr 23, 2026 5 min read
Seeds

The Year Joy Broke Through

Apr 21, 2026 4 min read
Seeds

What’s Next For Memes

Apr 16, 2026 3 min read
Seeds

The Pop-Up Problem

Apr 14, 2026 9 min read
Supplement

#725 | Memes, Backrooms & Aliens

Apr 10, 2026 3 min read
Forums

Do Memes Still Matter?

Apr 9, 2026 5 min read
Seeds

Craving Aliens

Apr 7, 2026 5 min read
Seeds

Fast, Furious, Frictionless

Apr 2, 2026 4 min read
Seeds

Inside SEED Club #4

Mar 31, 2026 10 min read
Seeds

Friction Meets Inconvenience

Mar 26, 2026 2 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Book a Demo
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Seeds

North African Football, Decoded

Apr 23, 2026 5 min read
Seeds

The Year Joy Broke Through

Apr 21, 2026 4 min read
Seeds

What’s Next For Memes

Apr 16, 2026 3 min read
Seeds

The Pop-Up Problem

Apr 14, 2026 9 min read
Supplement

#725 | Memes, Backrooms & Aliens

Apr 10, 2026 3 min read
Forums

Do Memes Still Matter?

Apr 9, 2026 5 min read
Seeds

Craving Aliens

Apr 7, 2026 5 min read
Seeds

Fast, Furious, Frictionless

Apr 2, 2026 4 min read
Seeds

Inside SEED Club #4

Mar 31, 2026 10 min read
Seeds

Friction Meets Inconvenience

Mar 26, 2026 2 min read
Load More You've reached the end of the list
Become a MEMBER