Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Archive
  • Contact
  • Contribute
Socials
Become a MEMBER from £7/month
Protein XYZ Protein XYZ
  • Home
  • Tags
The New Gamer
Observations

The New Gamer

Jonny Wrate Jonny Wrate April 04, 2016 7 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

Once seen as the ultimate procrastination, video games are now being played to achieve intellectual, holistic and financial fulfilment. Meet those taking part, The New Gamers.

The New Gamer
Illustrations by Ailadi

We’ve come a long way from pong. An estimated 1.2 billion of us are video game players, and the industry is expected to soon surpass $100 billion in annual sales. As games have evolved from the arcade into the living room and beyond, the experiences they offer have diversified into everything from complex and immersive online worlds that feature millions of players to virtual reality adventures controlled by body motion and, potentially, our minds.

Unfortunately, video games have over the years garnered a less than favourable reputation. They’re accused of turning children into anti-social basement dwellers and robbing them of the chance to climb trees and use their imagination. The Grand Theft Auto series, more than any other game, has courted controversy with its glamorisation of gang culture, drugs, extreme violence and prostitution. In academic studies, researchers claim to have found an increase of about 4% in players’ aggression levels after playing violent games.

But as our tech leaps forward, the enormous potential of video games is only now becoming clear. The medium offers an emotional journey as rich as any work of literature, or mental exercise as rewarding as any intellectual puzzle. Thatgamecompany’s critically acclaimed Journey requires players to co-operate with an unnamed second player elsewhere in the world, communicating only through mime and “singing”.

This post is for TEAM MEMBERS only

Want full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS?

Become a MEMBER from £7/mo

Already have an account? Sign in




Keep Reading
Observations

The Big Tired

Mar 22, 2023 4 min read
Observations

Channelling The Slow

Jun 6, 2016 4 min read
Observations

Saving The Fashion Industry From Itself

Jun 3, 2016 7 min read
Observations

Millennials Are Hungry For Change

Jun 3, 2016 8 min read
Observations

Living the Stream

May 12, 2016 6 min read
Observations

Bit on the Side

May 11, 2016 6 min read

Want to know what's next in culture?

Protein AGENCY provides insight, foresight and strategy for global brands that's rooted in culture and the collective knowledge of SEED CLUB - our decentralised research community of 500+ global experts.

Get in touch
Protein XYZ Protein XYZ

A cultural operating system powered by a decentralised research community of 500+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Archive
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Paid Post SEEDS

If Walls Could Talk

Oct 15, 2026 5 min read
SEEDS

What Can Artists Learn From Pro Wrestling?

Oct 13, 2026 7 min read
SEEDS

A State Of Thermocracy

Oct 9, 2026 7 min read
SEEDS

Unruly Play

Oct 6, 2026 7 min read
SUPPLEMENT

#730 | Es Devlin, Elijah & Rings of Fire

Oct 2, 2026 4 min read
SEEDS

Compulsory Continuous Connectedness

Oct 1, 2026 6 min read
Paid Post SEEDS

Printed Matter

Sep 29, 2026 7 min read
Featured Post SEEDS

Rings of Fire

Sep 24, 2026 5 min read
SEEDS

The Action Is The Juice

Sep 23, 2026 7 min read
Paid Post SEEDS

AI, Book Burning & The Mandela Effect

Sep 17, 2026 5 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Lectures
  • Reports
  • Briefings
  • Journal
  • - Network
  • Agency
  • Studios
  • Store
  • OS
  • -
  • About
  • Archive
  • Contact
  • Contribute
Socials
Paid Post SEEDS

If Walls Could Talk

Oct 15, 2026 5 min read
SEEDS

What Can Artists Learn From Pro Wrestling?

Oct 13, 2026 7 min read
SEEDS

A State Of Thermocracy

Oct 9, 2026 7 min read
SEEDS

Unruly Play

Oct 6, 2026 7 min read
SUPPLEMENT

#730 | Es Devlin, Elijah & Rings of Fire

Oct 2, 2026 4 min read
SEEDS

Compulsory Continuous Connectedness

Oct 1, 2026 6 min read
Paid Post SEEDS

Printed Matter

Sep 29, 2026 7 min read
Featured Post SEEDS

Rings of Fire

Sep 24, 2026 5 min read
SEEDS

The Action Is The Juice

Sep 23, 2026 7 min read
Paid Post SEEDS

AI, Book Burning & The Mandela Effect

Sep 17, 2026 5 min read
Load More You've reached the end of the list
Become a MEMBER from £7/month