The Happiness Brewery
A design, alchemy and love project that synthesises past emotions onto bottle labels.
Parisian design studio, The Happiness Factory has embarked on a project that involves cataloguing intimate emotions and poignant memories by way of bottle labels.
The Happiness Brewery project is inviting anyone to submit a few words about moments, feelings and memories they want to recapture and revive in order to create an archive of real-life narratives and experiences. Consumers can then buy a large or small bottle of potion featuring their own inscription. Late Valentine’s gift, anyone?
By encouraging us to romantically pontificate on the nature of our most lasting and affecting sentiments – good or bad – and memorialise them, it’s tempting to see this project as a charming and aesthetically satisfying antidote to the constant spewing of emotions via social media.
To submit one of your intimate ruminations, email
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