In partnership with Snapchat, we spoke to 10,000 nationally representative people aged 13-75 in Australia, France, Germany, India, Malaysia, Saudi Arabia, the UAE, the UK, and the US, broken down into the four main generation groups.
We asked them questions about friendship including how many friends they have, how and where they meet their circle of friends, what qualities they look for in a best friend, what topics they do and don’t talk about with their friends, how they communicate with each other, how they resolve fights, and what they want to change about their friendships.
Ten experts on friendship from around the world helped our team to contextualize the data, giving reasons for the findings we unearthed and explained the differences and similarities between generations and cultures.
