With less than 400 Sumatran tigers left in the wild, Smithsonianโ€™s National Zoo & Conservation Biology Institute has decided to visualise the big catโ€™s plight in an interesting awareness project. Teaming up with Alaskan band Portugal. The Man, theyโ€™ve created a record that is equally at risk of extinction.

A limited run of 400 vinyl pressings have been designed to degrade over time unless they are digitally reproduced. As well as presenting a creative way to raise awareness for their cause, the project also - perhaps unassumingly - enters the interesting conversation of tangible versus digital media, offering a covetable analogue object which must be converted to a digital format to survive.

The institute has produced a video, above, that shows people how to digitise their record, while anyone who canโ€™t get their hands on the vinyl can still contribute to the discussion by using the #EndangeredSong hashtag.