Single hyperlink emails are the web’s version of meme-sharing – sudden, out-of-the-blue gestures of comradeship, and one of my favourite bonding rituals. On May 14, I received one of them:

You prob know this: https://semipermanent.com/. The current version self destructs after 30 days. Gian

That’s it. What a beautiful email. Gian, who sent it, is a master of formats. Earlier this year, he mailed me a handwritten letter on paper that would make Patrick Bateman jealous – finished with a wax seal stamped with his family crest. Gian leaves no detail unchecked, which is why the brevity of the email was deliberate.

As for semipermanent.com, I hadn’t heard of it, but the name alone was enough to make me click. The short description guaranteed I’d remember it the way I remember my childhood friends’ phone numbers.