Protein in Print

Over the last year or so, we’ve been planting SEEDs that have been sown from our decentralised research community at a rate of two posts a week. Now, we’re turning all these incredible ideas and stories into something tangible – a printed annual packed with all-new, original features across 100 pages.

First launched in 2010 and then again in 2014, we’re practicing what we preach with Vol. 3 of Protein JOURNAL. Inside you’ll find a year of SEEDs decoded, group chats on culture’s weird twists and the signals shaping what’s coming next – from peak social media to yearning, liminality and the strange little things that make 2026 feel… 2026. We’ve got it all covered. 

Protein JOURNAL will be free to MEMBERS and available to buy in the STORE from 12th Feb.

Here’s a taste of what you'll find inside:

• “You have to risk cringe to reach sublime. I was recently clowned for a meme I made. It was embarasssssinggg” – Edmond Lau 
• “I reckon we’re going to see a lot more of those provincial town influencers (eg. mid-tier Milton Keynes vibe), as everything continues to move into the hyper-specific, more anti-AI backlash (ofc), post-Geese era dad rock, and the return of twee aesthetics in the mainstream” – Günseli Yalcinkaya
• “We haven’t had a naughty celebrity for a while. Especially in a fun way, not a mental health or politics way... Sudden fame has a different flavour. It’s more dangerous and hedonistic. There’s no time to over-think or over-strategise it” – Sean Monahan
• “Intentionality means figuring out your own desires, rather than outsourcing taste to the algo. In the words of writer Kyla Scanlon: ‘friction isn’t the enemy!!!! It’s information’” – Sophia Epstein 
• “Hopefully in the coming years, social media will be considered as toxic as tobacco, and the people behind it as evil as tobacco companies” – Andy McAllister
• “I want to see the return of Third Places. By that I don’t mean the sanitised ‘community hubs’ that urban planners draft into existence, but the actual ones emerging from the cracks. We’re starving for for physical spaces where you can be baptised by shared experience instead of, say, algorithmic optimisation” – Ilia Sybil Sdralli
• “I’d like to see the wellness industrial complex that transforms self-care into high-priced performance metrics disappear. Because it’s taken something fundamentally accessible – rest, movement, connection – and repackaged it as luxury achievement. When rest requires optimisation and self-care demands premium memberships, wellness stops serving people and starts exploiting them. The real opportunity is accessible integration, communal experiences, wellness as everyday baseline” – Mariella Agapiou