Social Currency in the Digital Age
For the launch of our newest report, The Currency Report, we've compiled a selection of its findings and decided to bring it to life in the shape of a good old Protein Forum.
The landscape of social currency has changed. Thanks to networks such as Instagram, Twitter and YouTube, a new generation of celebrities and thought leaders have entered the public sphere.
This new cohort of creatives have leveraged their social media following to reap big rewards. They're signing book deals and entering brand partnerships. They're worth millions of pounds and are being heralded as advertising's greatest hope for connecting to young people.
But who are these influencers? How have they risen to such prominence? And how can they retain their authenticity in an increasingly blurred branded landscape?
Join us, meet the people at the forefront of the change and take part in a discussion about what’s next.
On the panel we have:
- Alex Synamatix, co-founder and editor of The Daily Street
- Nellie Eden, co-founder of BabyFace and writer at Refinery29 UK
- Nic Yeeles, founder of Peg.co
Protein Studios - 31 New Inn Yard, London EC2A 3EY
