Starting the new year on a good note. I've been tracking Objectified for a while as it comes from Swiss Dots, who are the same people who made the design porn feature that is Helvetica. They have just released a trailer to whet your appetite and it's looking promising. The voices you hear belong to Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid and the song is ‚ÄúI Like Van Halen Because My Sister Says They Are Cool‚Äù by  El Ten Eleven. The of people featured in the final cut reads like a Protein Top 10 and include: Paola Antonelli (Museum of Modern Art, New York) Chris Bangle (BMW Group, Munich) Ronan & Erwan Bouroullec (Paris) Andrew Blauvelt (Walker Art Center, Minneapolis) Anthony Dunne (London) Naoto Fukasawa (Tokyo) IDEO (Palo Alto) Jonathan Ive (Apple, California) Hella Jongerius (Rotterdam) Marc Newson (London/Paris) Fiona Raby (London) Dieter Rams (Kronberg, Germany) Karim Rashid (New York) Alice Rawsthorn (International Herald Tribune) Smart Design (New York) Rob Walker (New York Times Magazine) I'm trying to get Protein involved with the UK/European release of this, so will will post more news soon. Updates soon.