Cringe is still coming at me from all directions. I first wrote about how “the awkward and the profound collide to shape culture” in my Cringe = Sublime SEED back in April. Since then, a new infographic seems to appear each week. Cringe entered the cycle – or rather, cycles – and became an accepted part of the loop of cultural production and prediction. It’s no longer the end result, nor a by-product. Cringe is a stage to pass through – once, twice, maybe infinitely.
This summer, many things and ideas made their second, third or hundredth return. Most of them, somewhat organically, came back through the sublime cringe.
