As part of its global strategy, NetChannel launched its personalized Web-enhanced television service today in the United Kingdom, becoming the first Internet television service in Europe.

"Europe's television revolution is starting today in the U.K. With NetChannel, consumers extend their television experience with information from the Internet, e-mail and online shopping, all with the click of their remote control," said Philip J. Monego, Sr., president and CEO of NetChannel.

NetChannel is the first Web-enhanced television service available to consumers in Europe allowing NetChannel to introduce the Internet in a TV-centric, easy-to-use way to the majority of U.K. households who are not on-line.

"NetChannel uses the Internet as a resource to make television better, " added Monego. "No matter the continent in which it is delivered, NetChannel will enhance and expand television, not seek to replace it."

Similar to its U.S. service, NetChannel U.K. delivers top on-line programming in easy-to-read channels, including News, Sports, E-tainment, Learning, Lifestyles and Shopping; its personalized to each viewer, delivering localized programming and allowing viewers to create their own Internet channels; and features e-mail and chat.

NetChannel's consumer electronics partners include NetProducts, manufacturer of NetStation in the U.K. and Thomson Consumer Electronics, manufacturer of the RCA Network Computer in the U.S. NetChannel will announce additional consumer electronics and platform partners in the near future.

NetChannel U.K.'s programming partners include Associated Newspapers, B&Q, Conde Nast and the Independent and United Newspapers to name a few. To ensure that NetChannel's programming is always topical and relevant to U.K. viewers, NetChannel has a editorial programming team based in London.

NetChannel U.K.'s service has been developed from the company's extensive market research and user trails. The research has shown that awareness and Interest in the Internet and e-mail are extraordinarily high in the U.K., with over 90 percent of the population showing knowledge of the Internet, but less than five percent having any experience with it.

http://www.netchannel.net/