A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less. Apparently consumers may need some re-education about how to most effectively pour from these new jugs. The pouring issue is significant enough that many retailers (including Sam's Club, Costco, and Walmart) are giving demos. I just hope someone starts designing some nicer labels for it...