Technology company MonkeyLectrics has created a system of LEDs that, when installed onto a bike’s wheels, displays a whole range of eye-catching light shows. Ingeniously called the Monkey Light Pro, the system is comprised of a series of four LED light bars that activate once the bike is travelling at speeds of 10 to 40 miles per hour.

Using persistence of vision – a phenomenon of the eye – humans process the flashing light from the LEDs, interpreting them as easily recognisable images. Completely waterproof, images and animations can be programmed using companion web-based software and sent to the system via Bluetooth.

An innovative way for cyclists to customise their bikes, the Monkey Light Pro could well transform the humble bike into a valuable platform for brands and advertisers alike. To find out more about the Monkey Light Pro, visit the MonkeyLectrics Kickstarter page.