Puma has joined Mini in a unique cross-discipline collaboration to produce a unique two-part driving shoe and a striking Puma-styled concept Mini. Interesting. This September in America, MINI and PUMA introduce the ultimate shoe for motoring enthusiasts - the MINI_motion 2 part shoe. This driving shoe is part of MINI_motion, a signature collection of premium clothing and accessories from MINI. To celebrate this unique collaboration that takes a modern outlook on urban transportation, PUMA has also produced an innovative concept car, the PUMA MINI Cooper S that brings up-to-the-minute footwear technology into the automotive arena. MINI_Motion 2 Part Driving Shoe The MINI_motion 2 part shoe has similar features of a Formula 1 racing shoe and was developed using PUMA's extensive motorsport experience. The low-profile outsole resembles the natural shape of the foot, helping to ensure optimal movement while switching from accelerator, to brake. With the perfect mix of performance and fashion, this sport lifestyle shoe's most innovative feature is the removable interior bootie. The bootie has an outsole for improved traction that utilizes a screen rubber pattern identical to the main shoe's outsole. Ideal for comfort on longer drives, the bootie provides an unexpected feature in an unusual shoe. Concept PUMA MINI Cooper S In addition to the MINI_motion 2 part shoe, the collaboration also allowed PUMA's design team to 'style' a MINI. The PUMA design team not only to put their inimitable mark on the car's exterior, but also cleverly integrated innovative footwear technologies into the interior. The result is a PUMA-enhanced car that puts a unique twist on the MINI driving experience. Innovative Shoe Technology in a Car A key element of the PUMA MINI is the application of PUMA's air mesh footwear technology to the car's seats. Typically used in sports shoes for its comfort and breathable shock absorption properties, the air mesh provides a fresh new look and feel to the car interior. On the exterior, yellow tinted windows mark this MINI as something unique and this look is set off by a PUMA formstrip that begins at front wheel arch and extends to the rear of the vehicle. The tonal detailing of the formstrip offers a subtle reference to PUMA's signature look. Source: Motor Sports Forum Check it out here: www.minimotionusa.com