Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Become a MEMBER
Protein XYZ Protein XYZ
  • Home
  • Tags
Mind Trip
Observations

Mind Trip

Max Reyner Max Reyner December 15, 2015 7 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

With home VR headsets just round the corner, we ask: can you explore the world without leaving your house?

Long before we set off for a destination, we arrive there digitally. Walking through the avenues of a new city isn’t so much a new discovery as it is a physical confirmation of Google Street View. Restaurants merely instantiate the menus we’ve already perused on the web. The view from the window of the Trans Siberian Excess is an unedited, uninteractive version of the Google Maps tool. You’ve already heard the noise before, too, by selecting ‘rumble of wheels’ from the drop-down menu.

Digital tools have removed much of the unknown from travelling, for good – you can now look up a hotel’s ‘enviable location’ and wonder who on earth would envy it – and for bad: there are fewer nice surprises. But as we scan and rasterise more of the real world, and develop new, powerful technology for representing it, the gap between the digital and physical is getting smaller. When it becomes so small that we no longer notice the difference, will we become virtual travellers? What happens when online isn’t just a brochure we browse before leaving? What if the destination itself is digital?

On 31 August 1962, Morton Heilig, a New York-based lm director, unveiled the Sensorama. Users would sit in front of the arcade booth-style cabinet, placing their heads inside an upper unit to experience widescreen, 3D images and stereo sound – they would even be tilted in the seat. Its killer app was a virtual travel demo: the viewer rode a motorcycle through Brooklyn, with the wind blowing on their face, the seat vibrating with the revving of the engine, and the smells of New York wafting through. “Its purpose is to enable the user to experience all the sensations of sight, hearing, smell and touch in an unfamiliar environment without actually going there,” said the New York Times, while Heilig called it “the Experience Theatre”.

This post is for MEMBERS onlyPAID tier

Become a MEMBER to enjoy full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS.

Become a MEMBER

Already have an account? Sign in

Want to go deeper?

Get a consultation session with a Protein AGENCY strategist who will help you to interpret what this SEED means for your brand or category:

Book a DEBRIEF
Protein XYZ Protein XYZ

A cultural intelligence platform powered by a decentralised research community of 400+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Seeds

Friction Meets Inconvenience

Mar 26, 2026 2 min read
Seeds

Wired, Tired, Desired

Mar 24, 2026 5 min read
Featured Post PAID tier Briefings

Friction-Forward

Mar 20, 2026 3 min read
Seeds

What’s Next For Social?

Mar 17, 2026 7 min read
Seeds

Collective Memory

Mar 12, 2026 5 min read
Seeds

Anonymous To A24

Mar 10, 2026 5 min read
Supplement

#724 | Culture is Craving Friction

Mar 9, 2026 3 min read
Seeds

Too Viral

Mar 5, 2026 3 min read
Seeds

Pathetic Memes

Mar 3, 2026 7 min read
Seeds

Corporate Is Content Now

Feb 26, 2026 4 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Book a Demo
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Seeds

Friction Meets Inconvenience

Mar 26, 2026 2 min read
Seeds

Wired, Tired, Desired

Mar 24, 2026 5 min read
Featured Post PAID tier Briefings

Friction-Forward

Mar 20, 2026 3 min read
Seeds

What’s Next For Social?

Mar 17, 2026 7 min read
Seeds

Collective Memory

Mar 12, 2026 5 min read
Seeds

Anonymous To A24

Mar 10, 2026 5 min read
Supplement

#724 | Culture is Craving Friction

Mar 9, 2026 3 min read
Seeds

Too Viral

Mar 5, 2026 3 min read
Seeds

Pathetic Memes

Mar 3, 2026 7 min read
Seeds

Corporate Is Content Now

Feb 26, 2026 4 min read
Load More You've reached the end of the list
Become a MEMBER