Skip to Navigation Skip to Posts Skip to Content
Protein XYZ Protein XYZ
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Become a MEMBER
Protein XYZ Protein XYZ
  • Home
  • Tags
Life of Leisure
Observations

Life of Leisure

Max Reyner Max Reyner September 15, 2015 2 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

An entertained mind is a healthy mind, and research is increasingly saying that we should all be spending a little less time working and more time playing

Illustration by Tim Enthoven

In 1930, the British economist John Maynard Keynes suggested that by 2030 societies in developed nations would be defined by leisure, with workers only having to clock in for a 15-hour week. If only.

Things aren’t quite shaping up to be this idyllic. In reality we’re spending even more time tied to our work desks. According to US labour historian Benjamin Kline Hunnicutt, leisure time in the country hasn’t increased since the Great Depression and in 2005 people inthe US were working five weeks longer than in the seventies. The top quintile of earners – the educated and rich once considered the“leisure class” – have actually seen their work hours increase by14.4% between 1979 and 2002.

This puts us at dangerous risk of burning ourselves out. Overwork brings stress, unhappiness and depression, with less time to enrich ourselves with the things that really matter. And this may be set to grow as our work and leisure time continue to blur. While technology has empowered people to work remotely and flexibly, the downside is that it’s making it harder for us to clock out. The millennials, a digitally always-on generation, also suffer from being always-on-the-job. According to a study by the American Psychological Association,millennials are now the most stressed out demographic. Perhaps an indicator of how bad this has got, for those who really can’t tear themselves away, the Bergen Work Addiction Scale can now measure the extent of workaholism.

And it’s not just adults who are playing less. The American Journal of Play recently reported that children’s play time has declined since the fifties, partly because adults have had greater control over children’s activities. According to their findings, this has heightened the risk of depression, anxiety and could cause problems related to self-control. It also reduces the benefits that play brings, such as social bonding and happiness – unsurprisingly, children consider time spent playing as their happiest moments, according to the research.

This post is for MEMBERS onlyPAID tier

Become a MEMBER to enjoy full access to all SEEDS, FORUMS, REPORTS and BRIEFINGS.

Become a MEMBER

Already have an account? Sign in

Want to go deeper?

Get a consultation session with a Protein AGENCY strategist who will help you to interpret what this SEED means for your brand or category:

Book a DEBRIEF
Protein XYZ Protein XYZ

A cultural intelligence platform powered by a decentralised research community of 400+ global experts.

  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute

© 2026 Protein XYZ Ltd. All Rights Reserved. Protein® is a registered trademark of Protein Holdings Ltd.
Feed
Seeds

Friction Meets Inconvenience

Mar 26, 2026 2 min read
Seeds

Wired, Tired, Desired

Mar 24, 2026 5 min read
Featured Post PAID tier Briefings

Friction-Forward

Mar 20, 2026 3 min read
Seeds

What’s Next For Social?

Mar 17, 2026 7 min read
Seeds

Collective Memory

Mar 12, 2026 5 min read
Seeds

Anonymous To A24

Mar 10, 2026 5 min read
Supplement

#724 | Culture is Craving Friction

Mar 9, 2026 3 min read
Seeds

Too Viral

Mar 5, 2026 3 min read
Seeds

Pathetic Memes

Mar 3, 2026 7 min read
Seeds

Corporate Is Content Now

Feb 26, 2026 4 min read
Load More You've reached the end of the list
  • Home
  • Become a Member
  • Book a Demo
  • Sign-in
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Home
  • - Membership
  • Become a Member
  • Book a Demo
  • Sign-in
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Reports
  • Briefings
  • - Network
  • Store
  • Agency
  • Studios
  • - XYZ
  • About
  • Contact
  • Contribute
Socials
Seeds

Friction Meets Inconvenience

Mar 26, 2026 2 min read
Seeds

Wired, Tired, Desired

Mar 24, 2026 5 min read
Featured Post PAID tier Briefings

Friction-Forward

Mar 20, 2026 3 min read
Seeds

What’s Next For Social?

Mar 17, 2026 7 min read
Seeds

Collective Memory

Mar 12, 2026 5 min read
Seeds

Anonymous To A24

Mar 10, 2026 5 min read
Supplement

#724 | Culture is Craving Friction

Mar 9, 2026 3 min read
Seeds

Too Viral

Mar 5, 2026 3 min read
Seeds

Pathetic Memes

Mar 3, 2026 7 min read
Seeds

Corporate Is Content Now

Feb 26, 2026 4 min read
Load More You've reached the end of the list
Become a MEMBER