Nick Jaguar of Jaguar Shoes is launching BIGDIRTYENGINE, a new record label that focuses on artists with ballsy, lofi appeal. BIGDIRTYENGINE will be picking recordings and pairing them up with an artist from the Jaguar Shoes Collective - the result being a bespoke limited edition physical release, as seen here in the form of an exclusive white vinyl sleeve by Steve Gee for Ride On.
To celebrate it all, 1000 free limited edition cassette tapes are being given away in selected stores stores including No-one, Beyond Retro, Behave. They'll also be fixed (with non-destructive low tack) RIDE ON sticky tape to parked cycles and doors throughout East London. Everyone loves a freebie and a nice surprise cassette tape stuck to your bike is sure to go down well. They've got a party next week too - head on down:
