Heart-felt film champions pioneers' chilling work
β€œThe story I’m telling you now is the story of our planet Earth,” says Claude Lorius, a glaciology scientist and hero of Ice & Sky, a new film produced in collaboration with luxury group Kering and directed by Luc Jacquet, of March of the Penguins fame.

The French holding company known for high-end fashion labels, like Alexander McQueen, Saint Laurent and Stella McCartney, co-produced the movie to effectively demonstrate their affinity with environmental campaigners, and highlight their own sustainable practices. β€œA pillar of today’s culture, cinema is one of the most powerful ways to bring people together and bring their attention to global issues,” says FranΓ§ois-Henri Pinault, CEO and chairman of Kering. Earlier this year the group also launched its Women in Motion initiative at Cannes Film Festival in a bid to empower female talent in cinema.

With greater environmental awareness – our Slow Report showed 90% of people are concerned with the state of the environment – as well as the rise of a new wave of digitally-connected feminists, Kering are tapping into a highly-active and influential audience, ready to shout about its campaign. Plus, it’s all for a good cause.Still hungry for more? Sign up for our weekly supplement featuring the latest news, profiles, features and innovation