BT has finally announced details of its broadband service, which will offer instant and always-on high-speed internet access. The service will be available through BT’s online subsidiary BTopenworld from July, and begins at √Ǭ£39.99 a month for single users ? plus a √Ǭ£150.00 installation fee.Initial speeds will be up to 512 kilobits per second, but BT hopes to upgrade to 1 or 2 megabits by the autumn. The higher speeds will be necessary if BT is to offer video on demand services over its ADSL network ? but for now the greater capacity of broadband will enables much faster Internet access, as well as facilities such as interactive digital TV and video e-mail. ?The advent of broadband and mobile is creating a second internet wave,? said Ben Andradi, chief operating officer of BTopenworld, which was created earlier this month in a reorganisation of BT’s internet operations. ?Research shows that a broadband customer will stay online four times as long as a narrowband customer, and spend nearly three times as much on e-commerce. We aim to achieve UK leadership in the broadband internet space through BTopenworld. We have the right skills, platforms, content relationships and aggressive marketing to enable us to succeed.?BTopenworld has lined up 50 content providers, whose services will be available for customers when they sign up to the service. By the end of the year, the company also plans to introduce a ?personal openworld portal?, a personal gateway to content and applications accessible from devices including WAP mobile phones and TVs as well as PCs. Telewest has already launched its broadband service, Blueyonder, but it is currently available only in cable households in south-east England. It charges √Ǭ£50 a month. Kingston Communications has also been trialling broadband in Hull. Observers had expected that BT would have rolled out its broadband service much earlier.