Reformation have launched a new service that makes recycling your clothes as easy as everLA based sustainable clothing label Reformation has created a new scheme whereby lazy customers, with good intentions, can do their bit for the planet. In order to encourage recycling, all Reformation orders will be sent with a RefRecycling shipping label to allow unwanted clothes to be returned to them with the minimum of effort โ€“ so customers simply open their order, and refill the box with their old clothes. In partnership with Community Recycling, Reformation will pick up and process customersโ€™ unwanted clothes, preventing landfill and saving the water required to produce new textiles. ย  ย  ย โ€œAmericans throw away 68lbs of clothing and textiles per person, per year, mostly because our garbage cans are closer than the nearest recycling centre,โ€ explain the founders of Reformation. โ€œThe success of consumer-targeted sustainability initiatives will be determined by how effortless they are to adopt.โ€ ย  The creators calculate that if every American recycled one T-shirt 210 billion gallons of water would be saved by reducing the need to create more. And thatโ€™s not all โ€“ as a reward for all the terrible clothes youโ€™ll be giving them, $500 is offered as a prize for the worst of the outfits uploaded with the hashtag #outfitofthepast. With growing concern for the environment we've seen services that make doing your bit possible with the minimum of effort, including SunPort, a simple plug-in device that converts your power to renewables without any installation; and Soylent, a lazy way to get all the nutrients you need for the day, from a certified sustainable source: algae. Still hungry for more? Sign up for our weekly supplement featuring the latest news, profiles, features and innovation