Today 18-35 year olds live busy lives, which means they have less time for life’s more indulgent activities, like shopping. However this doesn’t mean they’re prepared to stop anytime soon. Thankfully services are appearing that offer just as many products as an afternoon perusing the high street, but in a compact, easily accessible format, that takes a fraction of the time to get through.

Slang, a trainer retail app uses a Tinder-like swipe mechanism to allow the instant purchase of a new pair of kicks. Just because they don’t have time to spend an hour in Foot Locker doesn’t mean they have to miss out on a new pair of Jordans.

"79% of our respondents say that they buy luxury products for their quality, and are less interested in whether they are exclusive or on trend" That’s not to say that the retail experience is completely obsolete. Far from it. True to form, they want the best of both worlds, and so, despite the handiness of shopping apps, they still want highly physical, non-digital retail experiences.