Issue 3 of our Dirty Words series looks at “Ownership”, as we investigate a contemporary crisis of faith in traditional ownership models. We speak to the cultural instigators distributing agency and power amongst their communities, to create meaningful changes.
We take a look at how Web3 tools and groups could truly extend community ownership, and avoid repeating the harmful impact of the technologies they were designed to replace.
Dirty Words is our report series that looks to redefine the meaning of meaningless words. We want to look at keywords that dominate product, brand, and media conversations, to unpack the disconnect in meaning between individuals and companies. We think of these as “Dirty Words”, whose original meaning has been modified by cultural shifts.
Protein AGENCY provides insight, foresight and strategy for global brands that's rooted in culture and the collective knowledge of SEED CLUB - our decentralised research community of 500+ global experts.
