In partnership with Bumble, we asked 2,000 Millennials and Gen Z in the United Kingdom, France, Germany, Spain, Netherlands and Ireland questions around their dating app habits (the good and the bad) and their personal preferences from initial swipe to meet up.
To help us contextualise our findings, we spoke to five experts on dating and relationship culture who provided insight into the cultural and generational differences across Europe and the United Kingdom.
Protein AGENCY provides insight, foresight and strategy for global brands that's rooted in culture and the collective knowledge of SEED CLUB - our decentralised research community of 450+ global experts.
