Ludacris, OutKast, The Neptunes, Lil' John and Timbaland prove that the American South is a force to be reckoned with. But is it only the crunk juice that makes Southern rappers different from Northern cats? And just how easy is it to score a record deal when you live 1000 miles from New York City? BBC reports on the Dirty South. "We're just going to get crunk, get high, drink and party..." Portia Kirkland, Def Jam South. "In the South we struggle too but in a different way. We’re just going to get crunk, get high, drink and party. This is how we’re going to deal with it."
Enjoying a can of crunk juice Lil' John: "I compare crunk to punk rock music. It’s the music of the youth. It helps you release the tension from school, work, life, your wife, your girlfriend. We live to get crunk and to have a good time. To live a party, to live a laugh. It’s a way of life in the South." Listen to the documentary
