UK house DJ Sasha has been showing off his custom built controller for the AbletonLive music software. "This technology will move things forward and enable you to give unique performances every time you play. A set of Technics turntables and a mixer is not enough for me now. It's time to move on." Sasha's new party/residency in NYC and LA and will serve as the introduction of a new piece of technology inside the DJ booth - MAVEN - his one of a kind, custom designed controller. Creating a live 100% digital experience using this controller, an Apple laptop and Ableton Live software (read an emusician review of the software here), Sasha will be leaving the turntables behind. The new controller allows Sasha to not only exhibit his stellar track selection and mixing skills, but to literally re-edit every song he's playing on the fly. With the ability to sample, loop, and fuse elements from multiple songs at once through digital technology, Sasha will truly be revolutionizing his live DJ performance.
"I built a custom controller because I think the idea of DJing with a mouse isn't very cool. Everything on the screen can be manipulated with this controller." Sasha told LA City Beat (June 24-30, 2004). "The accessibility of music via the internet has taken some of the mystery away from DJing," he continues. "I used to come to America and play for people; there was no way they could get those records, or if they could it would take months of searching, and so there was a uniqueness to my sound. In the last 3-4 years new electronic music tracks have become so available on the internet mere days after their release that it's now pushing DJ's to really up their game. This technology will move things forward and enable you to give unique performances every time you play. A set of Technics turntables and a mixer is not enough for me now. It's time to move on."
via bizwarcho and musicthing
