Adidas Buys Reebok
Germany's sporting goods maker Adidas-Salomon has agreed to buy U.S. rival Reebok for $3.8 billion, closing the gap on Nike and…
Germany's sporting goods maker Adidas-Salomon has agreed to buy U.S. rival Reebok for $3.8 billion, closing the gap on Nike and promising a profit jump by expanding in the United States and entering new markets. The world's second- and third-biggest sports goods companies said on Wednesday Adidas would buy the outstanding shares of Reebok for $59 per share in cash, a 34 percent premium to Reebok's closing share price on Tuesday. The combination will create a more formidable competitor to battle Nike's dominance of the market for athletic gear, particularly in the United States, which accounts for 50 percent of the sports footwear market alone. [REUTERS]