Skip to Navigation Skip to Posts Skip to Content
Protein Protein
  • Home
  • Join
  • Sign in
  • About
  • Contributors
  • Contact
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Briefings
  • Reports
  • Observations
  • Stories
  • Sounds
  • - Network
  • Studios
  • Agency
  • Store
Tags
  • Adventure
  • Advertising
  • Age
  • AI
  • Americans
  • Art
  • Art & Design
  • Beauty
  • Belonging
  • Berliners
  • Books
  • Brazilians
  • Briefings
  • Chinese
  • Community
  • Currency
  • Currency
  • Dating
  • Dirty Words
  • Drugs
  • Dutch
  • Erotica
  • Events
  • Exclusivity
  • Fashion
  • Food & Drink
  • Forums
  • Friendship
  • Gen A
  • Gen Z
  • Gender
  • Germans
  • Good Growth
  • Health
  • Hoarding
  • Humanity
  • Identity
  • Influence
  • Italians
  • Journal
  • Londoners
  • Luxury
  • Mindfulness
  • Music
  • New Spirituality
  • New Yorkers
  • Nostalgia
  • Observations
  • Ownership
  • Parisians
  • Partnership
  • Photography
  • Play
  • Podcast
  • Politics
  • Privacy
  • Profiles
  • Publishing
  • Rebalance
  • Refocus
  • Relevancy
  • Reports
  • Responsive
  • Retail
  • Seeds
  • Sexuality
  • Slow Tech
  • Social Media
  • Sport
  • Subcultures
  • Supplement
  • Sustainability
  • Technology
  • Tokyoites
  • Transportation
  • Travel
  • Updates
  • Wellness
  • Work
  • Youth
Socials
Become a member
Protein Protein
  • Home
  • Tags
Wildest Streams
Observations

Wildest Streams

Anna Burzlaff Anna Burzlaff April 29, 2016 8 min read
  • Share on X/Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Pinterest
  • Email

As music streaming grows in popularity, how can the big and small players set themselves apart?

Illustrations by Jan Buchczik

In May 2009, the New York Times reported on the launch of a new streaming service. According to the Times more than a million users across Europe had already signed onto the service, most of whom were paying nothing for access to about three million songs through computer downloads. The music service’s 25-year-old founder, Daniel Ek, was quoted in the article. “My hope and ambition is that we’ll see something at the end of the year, maybe the beginning of next year, in the U.S,” said Ek. “We want to be everywhere.”

The service was Spotify, the global behemoth of music streaming. The concept of Ek’s industry-defining company was simple, access a universal catalogue of music by either paying a monthly fee or listening to ads at the start of a song. Today, Ek’s desire to be “everywhere” has transpired (well, almost). As of June 2015, Spotify is available in 58 markets and boasts around 75 million active users. Pretty impressive for a company that’s only been around for eight years.

But Spotify is just one example of a number of services answering the need for ready-to-access music. Deezer, Apple Music, Pandora, SoundCloud, Amazon Music and Google Play Music, among others, have all emerged in the wake of the streaming revolution, providing access over ownership for a global community of music lovers.

When it comes to pressing issues in the music industry the perceived ‘value gap’ between the income of large online companies is big Allen Bargfrede, Rethink Music

This post is for paying subscribers only

Become a member now and have access to all posts, enjoy exclusive content, and stay updated with constant updates.

Become a member

Already have an account? Sign in

Protein Protein

A place where people and ideas grow

  • Home
  • Join
  • Sign in
  • About
  • Contributors
  • Contact
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Briefings
  • Reports
  • Observations
  • Stories
  • Sounds
  • - Network
  • Studios
  • Agency
  • Store

© 2025 Protein XYZ Ltd. All Rights Reserved. Protein is a registered trademark of Protein Holdings Ltd.
Feed
Paid Post Seeds

Food for Thought

Aug 19, 2025 4 min read
Forums

Taste vs. AI

Aug 14, 2025 2 min read
Paid Post Seeds

Social Reading

Aug 12, 2025 3 min read
Paid Post Seeds

Make Art Anyway

Aug 7, 2025 5 min read
Paid Post Seeds

Notes on Cringe Summer

Aug 5, 2025 5 min read
Paid Post Seeds

Signs of the 'New Ugly'

Jul 31, 2025 7 min read
Seeds

What Type of Nostalgic Are You?

Jul 29, 2025 2 min read
Featured Post Paid Post Reports

DIRTY WORDS #5: NOSTALGIA

Jul 24, 2025 1 min read
Paid Post Seeds

Culture as Casino

Jul 22, 2025 4 min read
Paid Post Seeds

Tastes Like Yesterday

Jul 17, 2025 4 min read
Load More You've reached the end of the list
  • Home
  • Join
  • Sign in
  • About
  • Contributors
  • Contact
  • Seeds
  • Supplement
  • Forums
  • Home
  • Join
  • Sign in
  • About
  • Contributors
  • Contact
  • - Sections
  • Seeds
  • Supplement
  • Forums
  • Briefings
  • Reports
  • Observations
  • Stories
  • Sounds
  • - Network
  • Studios
  • Agency
  • Store
Tags
  • Adventure
  • Advertising
  • Age
  • AI
  • Americans
  • Art
  • Art & Design
  • Beauty
  • Belonging
  • Berliners
  • Books
  • Brazilians
  • Briefings
  • Chinese
  • Community
  • Currency
  • Currency
  • Dating
  • Dirty Words
  • Drugs
  • Dutch
  • Erotica
  • Events
  • Exclusivity
  • Fashion
  • Food & Drink
  • Forums
  • Friendship
  • Gen A
  • Gen Z
  • Gender
  • Germans
  • Good Growth
  • Health
  • Hoarding
  • Humanity
  • Identity
  • Influence
  • Italians
  • Journal
  • Londoners
  • Luxury
  • Mindfulness
  • Music
  • New Spirituality
  • New Yorkers
  • Nostalgia
  • Observations
  • Ownership
  • Parisians
  • Partnership
  • Photography
  • Play
  • Podcast
  • Politics
  • Privacy
  • Profiles
  • Publishing
  • Rebalance
  • Refocus
  • Relevancy
  • Reports
  • Responsive
  • Retail
  • Seeds
  • Sexuality
  • Slow Tech
  • Social Media
  • Sport
  • Subcultures
  • Supplement
  • Sustainability
  • Technology
  • Tokyoites
  • Transportation
  • Travel
  • Updates
  • Wellness
  • Work
  • Youth
Socials
Paid Post Seeds

Food for Thought

Aug 19, 2025 4 min read
Forums

Taste vs. AI

Aug 14, 2025 2 min read
Paid Post Seeds

Social Reading

Aug 12, 2025 3 min read
Paid Post Seeds

Make Art Anyway

Aug 7, 2025 5 min read
Paid Post Seeds

Notes on Cringe Summer

Aug 5, 2025 5 min read
Paid Post Seeds

Signs of the 'New Ugly'

Jul 31, 2025 7 min read
Seeds

What Type of Nostalgic Are You?

Jul 29, 2025 2 min read
Featured Post Paid Post Reports

DIRTY WORDS #5: NOSTALGIA

Jul 24, 2025 1 min read
Paid Post Seeds

Culture as Casino

Jul 22, 2025 4 min read
Paid Post Seeds

Tastes Like Yesterday

Jul 17, 2025 4 min read
Load More You've reached the end of the list
Become a member