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What Cadbury Learned Spending Half of One Brand's Digital Budget on Snapchat
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What Cadbury Learned Spending Half of One Brand's Digital Budget on Snapchat

Calum Jacobs Calum Jacobs June 01, 2016 1 min read
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Some teens weren't even alive when Cadbury aired its last ad for Crunchie in 2000. But this month the chocolate bar has been all over Snapchat, and is spending half its digital budget on the platform.

What Cadbury Learned Spending Half of One Brand's Digital Budget on Snapchat
digiday.com



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