Equipped with the latest streaming technology and a fresh perspective, two Seattle firms have joined forces to re-invent storytelling for the web. Broadcast editorial company Rocket Pictures and state-of-the-art on-line animators Honkworm announced they will offer corporations an easy way to leverage TV-commercials into entertaining content for the web.

Called "webisodes," these Internet-based commercials incorporate characters from existing advertising campaigns, which are then animated and placed in customer-interactive, fully scripted and produced shorts that can be posted on corporate web sites. Both companies have extensive experience in their respective industries, with customers that include MTV Networks, a unit of Viacom Inc., Macromedia, Fox Searchlight Pictures, WONGDOODY, Microsoft, EvansGroup, and RealNetworks, Inc.

http://www.honkworm.com/

(? Ninfomania)